Alfie Kohn "How to Create Nonreaders: Reflections on Motivation, Learning, and Sharing Power"

Excellent article published in English Journal in 2010 that argues for student choice.  Clever and witty, the article connects research on motivation ("You can tap into their motivation, in other words, but you can't 'motivate them.'") and how teachers typically assign reading.

http://www.alfiekohn.org/article/create-nonreaders/