Collective Effervescence

 From Adam Grant

We find our greatest bliss in moments of collective effervescence. It’s a concept coined in the early 20th century by the pioneering sociologist Émile Durkheim to describe the sense of energy and harmony people feel when they come together in a group around a shared purpose. Collective effervescence is the synchrony you feel when you slide into rhythm with strangers on a dance floor, colleagues in a brainstorming session, cousins at a religious service or teammates on a soccer field. And during this pandemic, it’s been largely absent from our lives.

Collective effervescence happens when joie de vivre spreads through a group. Before Covid, research showed that more than three-quarters of people found collective effervescence at least once a week and almost a third experienced it at least once a day. They felt it when they sang in choruses and ran in races, and in quieter moments of connection at coffee shops and in yoga classes.

Emotions are like contagious diseases: They can spread from person to person. “Emotional contagion is when we are literally infected with other people’s emotions,” my colleague Sigal Barsade, a Wharton management professor and a leading researcher on the topic, has explained. “In almost all of our studies, what we have found is that people don’t realize it’s happening.”