Paying or gifting attention

Simone Weil famously said that "attention is the rarest and purest form of generosity."

In How to Do Nothing, Jenny Odell argues that given the contemporary politics of attention, to actively choose who or what to hear or see “forms the ground not only for love, but for ethics.” (Here's the original Medium article that preceded Odell's book.)

Juliana Castro says in her blog post about how different languages deal with the verb attention in different ways (and the common root of "care" in all of them), "As people and corporations discuss and capitalize on the monetization of our attention, I want to reclaim attention as an act of care.

Different verbs to accompany attention in English, Spanish, French, and German.

https://www.are.na/blog/tenderness-shares-a-root-with-attention